Thursday, July 29, 2010
Wednesday, July 28, 2010
Tuesday, July 27, 2010
Monday, July 26, 2010
Since many of you are etsy shop owners yourselves, I thought it would be fun to share these tips, one at a time, as a kind of mini-series.
Before I begin, let me start by saying that in no way do I think I know everything about etsy or business. I know that I don’t. Many of you have shops that are more successful than mine and you will probably think my tips are very elementary. These tips are truly for shops that are just beginning or struggling or just want a fresh evaluation. I do consider myself fairly knowledgeable because of my academic background (I have a BS and MS in merchandising), business background (I have over 5 years of experience as a buyer for a major retailer) and etsy experience. That being said, let’s get on with it!
Why are major retailers so successful? Because they brand themselves!
The first step in branding is developing the “heartbeat” of your shop. What is the common thread that will run through everything? What feeling do you want customers to have when they come into contact with your product? What is your shop’s personality? Most of you already know the answers to these questions. If you don’t, then think through these things before you go any further.
Once you know what your shop’s personality is, then you need to realize that Etsy customers want unique handmade items, but they still want it to be professional. The more professional your shop appearance, advertising and shipping presentations are, the more success you will have. Period.
If you can do the web designs yourself, great! If not, don’t use something shabby or half done, find someone to help you create the perfect design.
In addition, I decided on what I wanted my packaging to look like and I ordered supplies wholesale- colored wraphia and tissue paper for me. Once my packaging supplies came in, I played around with orders until I had a uniform way that all orders would be packaged. I wanted to make sure that when a customer received an order from me, they would appreciate the packaging as much as the custom product.
Saturday, July 24, 2010
Thursday, July 22, 2010
Wednesday, July 21, 2010
I love etsy. It is such an amazing community of people and I have thoroughly enjoyed getting to know the shop owners and customers. The great thing about etsy is that even though many of us are in "competition" with one another, it doesn't feel like that. Shop owners are always willing to lend a hand or offer advice. It is just such a peaceful and inspiring environment.
Anyways, another great thing about etsy is that there is some seriously cute stuff to be found! On any given day I can spend hours just browsing for fun stuff. To narrow this spotlight down a little, I am just going to feature stuff offered by my super sponsors. Check out their craftiness!